Little Black Book of Entrepreneurship
by Fernando Trías de Bes
View on GoodreadsSpanish business writer Trías de Bes's compact, unsentimental field guide to entrepreneurship — focused on the predictable failure modes rather than the heroic-founder mythology.
Core ideas
- Most ventures fail for a small set of recurring reasons — bad partner choice, undercapitalization, founder ego, ignoring obvious market signals — and the book catalogs them rather than selling success patterns.
- "Why are you doing this?" is the under-asked diagnostic question; many founders are running from something rather than toward something, and that's predictive of how the venture ends.
- Partnership dynamics get more space than usual — co-founder choice is treated as a longer-stakes decision than spouse choice, with cleaner exit options being important.
Published2008
Pages152
ISBN9781580089326
ReadJun 2023
