Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
by Jacquie McNish
View on GoodreadsThe inside story of Research in Motion's rise to global smartphone dominance and its rapid collapse after the iPhone — told through the dual-CEO arrangement of Mike Lazaridis and Jim Balsillie.
Core ideas
- RIM's strength (secure, low-bandwidth corporate email; physical keyboard; carrier relationships) became its prison once Apple changed what a phone meant.
- The co-CEO structure that scaled the company couldn't make the bet-the-company calls a successor moment required.
- The book is a case study in incumbent denial — every internal voice that saw the iPhone correctly was outranked.
Published2015
Pages288
ISBN9781250096067
ReadDec 2022
