Building A Story Brand
by Donald Miller
View on GoodreadsA marketing framework that applies classic narrative structure (the hero's journey) to how a brand talks about itself: the customer is the hero, the brand is the guide.
Core ideas
- The SB7 framework: a character (customer) has a problem and meets a guide (brand) who gives them a plan, calls them to action, helps them avoid failure, and ends in success.
- Most marketing fails by making the brand the hero — flipping the role is the unlock.
- Clarity beats cleverness; if the customer has to think, you lose.
Published2017
ISBN9780718033323
ReadFeb 2020
