Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
by Joe Pulizzi
View on GoodreadsA reverse-order playbook for building a business: build an audience first via consistent niche content, then figure out what to sell them.
Core ideas
- Pick a "content tilt" — a specific intersection of topic and angle where competition is thin.
- Choose one platform, dominate it, then diversify; trying to be everywhere at once kills traction.
- The audience asset compounds; product can be invented once trust exists.
Published2015
Pages353
ISBN9781259589669
ReadFeb 2020
