Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael E. Porter
View on GoodreadsThe 1980 book that defined modern strategic analysis, introducing the Five Forces framework for industry structure and the three generic strategies for competing within one.
Core ideas
- Five Forces: rivalry, buyers, suppliers, substitutes, new entrants — together they determine industry profitability, not the firm.
- The three generic strategies: cost leadership, differentiation, focus — being "stuck in the middle" is fatal.
- Strategy is about deliberate trade-offs that make a position defensible, not about being best at everything.
Published1980
Pages397
ISBN9780684841489
ReadFeb 2020



