Playing to Win: How Strategy Really Works by A.G. Lafley

Playing to Win: How Strategy Really Works

by A.G. Lafley

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Former P&G CEO A.G. Lafley and Roger Martin's compact, framework-driven book on strategy as a cascade of five linked choices, built around the P&G case studies Lafley led.

Core ideas
  • The five-question cascade: What is our winning aspiration? Where will we play? How will we win? What capabilities must be in place? What management systems are required? — and the choices have to be coherent across all five.
  • "Where to play" and "how to win" are the load-bearing pair; most failed strategies have a defensible answer to one but not the other, or worse, treat them as separable.
  • Strategy is choice, and choice means saying no — "we will play everywhere and win everywhere" is not a strategy; it's the absence of one.
Published2013
Pages272
ISBN9781422187395
business strategy

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