The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

The Power of Habit: Why We Do What We Do in Life and Business

by Charles Duhigg

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Charles Duhigg's 2012 popular-science synthesis of habit research — built around the "habit loop" framework (cue → routine → reward) — applied across individual habits, organizational patterns, and societal-scale movements.

Core ideas
  • The habit-loop framework predates Atomic Habits and is the structural reference Clear later built on; Duhigg's three-element loop is functionally identical to Clear's four-element version with rewards collapsed.
  • The "keystone habit" concept — that some habits, when changed, produce cascade effects on adjacent behaviors — is Duhigg's distinctive contribution; the Alcoa safety case is the most-cited example.
  • The book's organizational and societal chapters extend the framework beyond individual psychology — the same loop logic operates at company-culture and movement-organizing scales.
Published2012
Pages375
ISBN9781400069286
habit formation, foundational

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